Have You Seen This ‘New’ Integrated Approach to Product Launches?

Which is why focusing on what’s important is an essential part of predicting (and locking in) product launch success.

At ConnectA, we do things very differently. We are change agents that become part of your launch team providing the support you want and need through mixing mindset, strategy, tactics, and tools together so that your launch teams are primed for success and can truly impact the lives of the patients around the world.

To do this unique work, we take a four-step approach that focuses on:

Building mental resilience – Leaders have to navigate so many challenges in this fast-paced, high-demand, and even higher stakes environment. The level of stress that is introduced in this process can cause burnout, miscommunication, and uncertainty that if left unchecked could derail the success of and synergy within the entire team. That’s why we focus first on equipping the team with the tools they need to stand resilient, focused, and aware of the role that their mindset will play in their performance – and ultimately the success of the launch itself.

Unlocking the synergy within the team – A 10-figure product launch requires a highly experienced team with complementary expertise that can work together toward the common goal: getting the new product to patients who need it as quickly as possible. Knowing how to attract, connect, and engage with team members to maximize performance, during what can be a grueling multi-year process, is a skill that often has to be nurtured over time. That’s why we partner with product launch teams to help them build the team processes and structures they need to seamlessly and effectively work together.

Creating the right integrated strategy – With product launches there are so many stakeholders' expectations and industry considerations that must be handled with care. From navigating the medical strategy to using that to inform the commercial strategy, while also meeting compliance regulations – mishandling any one of these integral parts can derail the product launch. At ConnectA, we bring a holistic approach as your product launch partner. We have over 80+ years of combined experience in all areas of the product launch, including strategy, planning, team development and execution. This enables our partners to seamlessly meet the requirements and expectations across medical, commercial, regulatory, and leadership functions, while building highly successful 10-figure launches.

Delivering on the right execution plan – Putting the pieces of your launch strategy into motion takes commitment and the ability to quickly pivot, especially if market conditions change. This is where mental resilience comes into play so that team leaders can bring the right perspectives to the team that will keep them energized to perform and focused on delivering results. We don’t simply leave you with launch strategies and expect you to make things happen on your own. Instead, our team of launch strategists also create a clear and actionable implementation plan that will empower your teams to produce and bring your company’s launch vision to complete fruition.

Are you leading a product launch team? We’d love to connect with you to share some additional actionable insights to help position your team for success. Feel free to book a complimentary Product Launch Strategy call and we’d be happy to walk you through some resources that may be helpful to optimize your team’s performance and keep everyone connected and energized to reach your launch goals.

Click here to connect with one of our launch strategists.